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IOSS is an electronic portal for handling VAT on EU imports. What this means for you: We include VAT in all prices and handle customs. Your orders ship DDP, so you pay nothing extra on arrival.
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Promo code - 5% Off your First Order
Experience deep, weight-balanced hydration with this luxurious, creamy shampoo from PUREOLOGY, specifically created to gently cleanse while nourishing and adding softness and shine to dry, colour-treated hair. Powered by AntiFade Complex and advanced hydrating technology, this Vegan and sulphate-free formula helps preserve colour vibrancy while deeply nourishing strands for healthier-looking results. Ideal for daily use, it supports medium to thick hair types, including curly and coily textures, needing extra moisture.
Key Features & BenefitsApply a quarter-sized amount of shampoo to wet hair, lather well, and rinse. Follow with Pureology Hydrate Conditioner. Ideal for thicker strands craving lasting moisture, smoothness, and shine.
Safety InformationFor external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.
Designed for thirsty, colour-stressed hair, this sensorial shampoo helps revive dullness and maintain vibrant colour with continued use, leaving hair soft, supple, and sealed.
HYDRATE TO THE MAX
HYDRATE SHAMPOO
Creamy shampoo that deeply hydrates normal to thick dry, color-treated hair. Sulfate-free to allow for gentle cleansing.
HYDRATE CONDITIONER
Natural Ingredients + Aromatherapy
Get The Best Results
The Hydrate Regimen
Jojoba adds moisture, while Sage & Green Tea stimulate hair follicles & help support a healthy scalp. Made with a spa-like blend of Lavender, Bergamot & Patchouli to create a relaxing scent.Hydrate is designed for medium to thick, dry, colour-treated hair and works across all textures from straight to coily, including curly and frizzy hair. It's sulphate-free and gentle enough for daily use.
Hydrate has a richer, creamier formula for medium to thick, dry hair. Hydrate Sheer is lightweight and silicone-free, better suited to fine or thin hair. Both are sulphate-free and gentle on colour-treated hair.
Key ingredients are Jojoba Oil, Green Tea, and Sage. The formula helps hair feel nourished, combats frizz, and promotes a healthy scalp. Sulphate-free and gentle on colour-treated hair.
Yes, Hydrate has been tested on all hair textures and works excellently on curly hair. Its sulphate-free, nourishing formula helps maintain curl definition, and is gentle on colour-treated hair.
Yes, all Pureology products are 100% sulphate-free for a gentle cleanse that is kind to colour-treated hair. Hydrate is also vegan.
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