About Us
Whilst almost everyone knows of Golden Wonder, not as many are aware that the company was born back in 1947 in Stockbridge Edinburgh, when local baker William Alexander started frying sliced potatoes in the afternoon once he’d finished baking for the day. He decided to name his new crisps after the Golden Wonder potato variety and the well-known and much loved brand was born. With firsts such as the launch of Ready Salted crisp in 1960 and Cheese & Onion crisps in 1962, Golden Wonder became the crisps company in Britain in 1966. The portfolio continued to grow and brands like Ringos, Transform-A-Snack, Rough Cuts, and more recently the smarter snacking Light & Loaded brands, were launched into the golden wonder-fully flavoured range of crisps and snacks.
